Established in May 2024, Alder was formed by its founder, James, in Edinburgh, Scotland. Motivated by the disastrous effects of climate change that are increasingly being felt around the world, Alder was set up to provide climate-conscious consumers with sustainable products that would help them lead environmentally-friendly lives conveniently and affordably.

British households discard an estimated 90 billion plastic pieces annually. Alder offer high-quality, eco-friendly products that enables customers to cut their plastic usage. Working with our manufacturers to sustainably produce all of our products, we are committed to providing environmentally conscious items at prices well below our competitors, making sure a sustainable lifestyle is accessible for all.

With each purchase, we plant a tree. We do this by donating to Ecologi, a trusted and transparent organisation taking climate action, who are involved in high-quality tree planting projects across the globe. With your purchase, you help to mitigate climate change, support local livehihoods and restore habitats.